Here is an excerpt from the 2011 Indiana Library Federation (ILF) annual conference program schedule of workshops.
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Animal Odyssey: How Resident Pets Can Market Your Library Through Online Social Networks (1 LEU/1 PGP)
Imagine a public library in a small Hoosier town of less than 2,000 residents. The library’s local cat has his own blog that has 73,000 readers! (It’s Tober, the Thorntown [Ind.] Public Library Cat.) Library resident animals are a powerful, yet often under-utlized marketing and public relations tool, as famously demonstrated by Dewey Readmore Books, the (late) cat at Spencer (Iowa) Public Library, about whom many bestselling books have been written. Learn to use social media, such as blogs, Facebook, Twitter, podcasts and YouTube, to give voice to your library pets and, through their unique and humorous perspectives, promote library programs, collections and events. Give you library a global online footprint while patrons (especially kids) enjoy following the antics and insights of your library’s animanls, be they cats, birds, rabbits, other furry mammals, fish or reptiles.
Presenter(s): William R. Buckley, Mooresville Public Library; Janet E. Buckley, Greenwood Public Library
Audience: Public Librarians, School Librarians, Support Staff, Technology, Children’s Librarians,
Cataloging/Reference, Library Trustees, Library Directors, Marketing/Communications
Room: Harrison C
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If this sounds interesting, and you're planning to attend the 2011 ILF Conference in Fort Wayne next month, we look forward to seeing you at the workshop.
For those attending, as well as those unable to attend, we have an MS-PowerPoint slideshow (presentation file) that is downloadable from 4shared.com. Just click the hyperlink below to access the download site.
We have downloading instructions posted to DocStoc.com, which appear embedded below.
MS-PowerPoint Slideshow Downloading Instructions to 2011 ILF Conference Workshop, "Animal Odyssey: Marketing With Library Animals" -
We hope to see you at ILF in November!
