At one time, public libraries determined their overall effectiveness in serving the public based upon door count, i.e., the number of persons entering the building. With the advent of online history and genealogical resources, increasing numbers of people are using the Internet (rather than visiting their local libraries) to conduct their genealogical research or to learn about their communities' histories.
How, then, does a library reach patrons who don't physically visit the facility? Many libraries have found social media as their new pathway to patrons. Videos, podcasts, blogs, and posts to such social media sites as Facebook, Twitter, Instagram, Pinterest, and others have become effective mechanisms to reach a new, different audience than those coming through the library doors.
These two slideshows, along with a handout (links below), summarize some of the resources available for history/genealogy librarians to use in creating a digital footprint.
Mooresville (Indiana) Public Library has several videos on YouTube to illustrate how local history may be brought alive visually. Watch this playlist to learn more.
